Basic Steps towards Sustainability

…which should be mandatory for every company.

There are some institutions that deal with sustainability in companies and the development towards a (more) sustainable economy.

The world’s largest initiative for corporate sustainability is the United Nations Global Compact. On their website, they present, what I think is a terrific plan that can lead companies on their way to sustainability. 

The plan is based on the 17 Sustainable Development Goals (SDGs), which the United Nations adopted as a declared environmental goal in 2015.


The goals are chosen so that it’s still possible for companies to act profitably, taking into account the needs of their customers and employees.



The goals are chosen so that it’s still possible for companies to act profitably, taking into account the needs of their customers and employees. Not to forget that early adaptation to these standards can also mean a competitive advantage.

The plan is designed to help you define company-wide sustainability goals and strategies. A 5-step plan describes the typical development of an organization when implementing measures to achieve its goals. The activities change from a passive / reactive behavior to a proactive approach, where sustainability becomes part of the business model and in best case even a competitive advantage.

The five stages that companies go on their way to more sustainability are:

1. crisis management
2. compliance
3. resources optimization
4. market differentiation
5. Purpose driven

Furthermore, the “roadmap” describes different perspectives and levels which my be observed (on strategic, operational and cultural levels).

Also, the roadmap deals with the different functions and their impact on the implementation of a new sustainability strategy.

Finally, the plan provides detailed information about individual departments of a company and their possible contribution to the sustainability strategy.

Anyone interested in the road map of the UN Global Initiative will find extensive and very well-written information on their website.

I would like to mention, that in this context the 7-S framework (McKinsey) can not be neglected and is vital when considering mayor strategic as well as operative changes.

In the upcoming blog posts, I will definitely present other topics of this initiative and the 7-S model with respect to sustainability.

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